Due to constant development of production volumes and customer markets label printing technologies have been intensively developing over the last years. Having a hard time to attract consumer attention manufacturers meticulously style attractive item labels for freshly produced and existing products.
Product labels are essentially pieces of paper, plastic, fabric or other material including textual or graphic info about an item. Item labels notify the consumers of the nature of an item defining product and manufacturer information, production and expiration dates, ingredients, client assistance info and any other information which the producer considers proper and needed to offer. Product labels have a set of essential functions and serve for:
Item identification
that includes item info and brand name identity components, such as colors, fonts, logos, etc.;
Packing or sealing of a product
Particular item labels types, e.g. shrink sleeve labels utilized for bottles, serve a double function supplying details and a protective seal for additional security;
Publicity and market promotion
Item labels can enhance or decrease product appeal. That is why item labels are thoroughly designed to suit the target audiences.
Evidence of an item credibility
Elaborate and hi-tech item labels consisting of holographic images, barcodes, DataDot innovations and other graphic, chemical and optical elements ensure protection against imitations;
Regulative compliance
Apart from optional qualities there is a variety of main requirements set in relation to item labels by relevant laws and regulations inning accordance with the type of item. Therefore, according to general practice, food product labels need to consist of accurate information on the native land, manufacturer, ingredients, nutritive properties, production date and service life of a product.
Label printing technologies vary according to identify style, colors, products, required output in addition to offered budget plan. The following printing methods are commonly utilized for label printing:
Offset printing (lithography)– a conventional top quality and reasonably economical label printing technique frequently used for a big-volume production in which images are transferred from metal or polymer plates to rubber blankets then to the printed surface. The lengthy set-up procedure makes offset label printing method inappropriate for rush orders;
Digital printing– a label printing technique comparable to balance out printing where electrostatic rollers are utilized instead of printing plates. Unlike offset printing digital label printing technique is utilized for short-run and rapidly changing orders;
Flexographic printing – a flexible label printing solution for quick printing, suitable for a large spectrum of materials and identified with a high runnability especially in case of big solid locations. Flexography ends up being really cost-efficient when used in mass production;
Gravure printing– a distinct high-speed label printing method for printing of long-run orders. Gravure presses and cylinders print on huge rolls of paper which are then cut according to the required measurements. Gravure printing allows for special printing impacts such as metallic elements. This label printing method is defined with an extraordinary quality however can only be economically practical if used for high-volume production due to high cost of printing cylinders;
Silk-screen printing – a label printing method allowing to create tactile texturized images;
Relief printing– a printing technique permitting a comprehensive elaboration of images, terrific for creation of bright colorful and sharp pictures.
Label materials and product labels printing techniques depend greatly on the nature of products, order volume and set spending plan. The existing range of printing means permits discovering the very best worth for money service.

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